第十五屆行為運籌學與行為運營管理國際研讨會暨第九次會員代表大會

行為運籌學與行為運營管理（BOR/BOM）将人的行為研究與傳統的運籌學/運營管理（OR/OM）相結合，針對由人參與并制定決策的運營系統開展研究，BOR/BOM 是行為科學與管理科學的交叉領域，由于研究方法能夠更有效地揭示實踐情境中運營決策的行為、決策規律，近年來深受國内外學者廣泛關注。

行為運籌學與行為運營管理研讨會在過去十四年間相繼在清華大學（2009、2010、2011）、西南财經大學（2012）、大連理工大學（2013）、上海理工大學（2014）、天津大學（2015）、東南大學（2016）、東北大學（2017）、華南理工大學（2018）、北京外國語大學（2019）、南京大學（2020）、香港中文大學（深圳）（2021）、桂林電子科技大學（2022）成功舉辦，曆年學術報告都湧現出衆多優秀和有創意的研究，拓展了參會學者的視野，已經成為一個有重要影響的菠菜交流平台。

為了進一步促進我國運營管理學者間的菠菜交流，提升我國行為運籌學與行為運營管理研究和應用水平，2023年第十五屆行為運籌學與行為運營管理國際研讨會暨第九次會員代表大會，将于2023年12月15 -17日（周五、周六、周日）在菠菜担保平台官网（無錫希爾頓逸林酒店）舉行，大會由中國運籌學會行為運籌與管理分會和菠菜担保平台官网聯合主辦。

本次會議将邀請行為運作管理、行為經濟與行為營銷等領域的國際優秀學者作為主旨報告人，與大家分享和共同探讨社會經濟系統的行為實驗與分析，以及相應的研究方法和理論研究進展。同時，會議将組織專題學術報告交流和讨論，會議交流報告領域主要包含（不限于）采購管理、行為組織學、運營與營銷管理、互聯網+與創新、物流與供應鍊管理、大數據與運營管理、運營與公司财務管理、電子商務與交易行為、可持續運營與決策行為、行為決策分析、行為運營研究方法等，幫助學者、研究生把握學科發展方向和國際前沿，為此，我們誠摯邀請您和您的研究團隊參加本次會議！

本通知為會議第四輪通知，主要發布會議日程等重要信息，請參會者提前做好相關安排。

一、會議組織單位

中國運籌學會行為運籌與管理分會

菠菜担保平台官网

二、會議主席

總顧問&榮譽主席：Shu-Cherng Fang（方述誠，North Carolina State University）

主席（Chairs）：趙曉波（清華大學），浦徐進（菠菜担保平台官网）

共同主席（Co-Chairs）：Haitao Cui （崔海濤，University of Minnesota），錢吳永（菠菜担保平台官网）

三、特邀主題報告嘉賓 （Keynote Speakers）

Rachel Croson，Professor of Economics，University of Minnesota

Title: The Behavioral Revolution

Abstract: This presentation will discuss the behavioral revolution in psychology, economics finance, strategy and operations management. Examples from multiple fields will help identify types of deviations from the model of pure rationality, which will help to organize the growing field of behavioral operations management and suggest new research ideas for emerging and established scholars to pursue.

Brief profile: Rachel T.A. Croson came to the University of Minnesota from Michigan State University (MSU), where she served as Dean of the College of Social Science and MSU Foundation Professor of Economics.  Prior to her tenure at MSU, she served as dean of the School of Business at the University of Texas at Arlington, division director for Social and Economic Sciences at the National Science Foundation, professor and director of the Negotiations Center at the University of Texas at Dallas, and associate professor at the University of Pennsylvania’s Wharton School.  She earned her bachelor's degree in economics and the philosophy of science from the University of Pennsylvania and her master's and Ph.D. in economics from Harvard University. Croson’s research focuses on experimental and behavioral economics; studying how people make economic decisions, what mistakes they make, and how to improve their performance.  This research draws from and contributes to multiple disciplines.  Substantively her research has focused on the voluntary provision of public goods (especially public radio), bargaining and negotiation, behavioral operations management, and gender and cultural differences. She was pivotal in creating and leading workshops to help female junior faculty in Economics advance through the profession, and won the Carolyn Shaw Bell Award from the American Economic Association (2017). She is currently a AAAS Fellow (class of 2021) and appointed as a McKnight Endowed Professor in the Department of Economics.

David Croson，Associate Professor of Economics，University of Minnesota

Title: Pursuing Interesting and Entrepreneurial Research Ideas

Abstract: To make a significant impact, academic research must not only be technically sound (for which we are well-equipped) and publishable (the challenge) – but (even more difficult) it must be interesting. Achieving two out of three of these goals is not enough: many technically sound publications (even published in top journals) sink without a trace, generating zero citations and very little impact on the field. This presentation addresses three major questions in pursuit of increasing interestingness:

Brief profile: David (DC) Croson is currently Associate Professor at the University of Minnesota Carlson School of Management, teaching and conducting research on entrepreneurship, innovation, and strategic management. He was previously a tenured Associate Professor of Economics at Michigan State University and a Clinical Professor of Strategy & Entrepreneurship at the SMU Cox School of Business in Dallas, TX, as well as a Program Director for Science & Innovation Policy at the US National Science Foundation and a founding Program Director for the NSF Innovations Corps (“I-CORPS”) which supports the development and commercialization of academically-generated innovations. Prof. Croson holds a Ph.D. in Business Economics from Harvard University and two degrees from the Pennsylvania State University.

Mirko Kremer, Professor of Supply Chain Management, Frankfurt School of Finance & Management

Title: Persuasive Communication in Operations and How to Test Queueing Theory

Abstract: We study the effectiveness of information design as a managerial lever to mitigate the overuse of critical resources in congestion-prone social service systems. To study whether effective communication can arise in equilibrium, we design controlled laboratory experiments to test the predictions of a queueing-game theoretic model that endogenizes the implementation of information-sharing policies. Our main result is that communication increases social welfare even when the service provider lacks the ability to formally commit to their information policy (as usually is the case in practical settings), i.e., under conditions where standard theory predicts that communication fails because it lacks credibility and thus fails to affect customer behavior.

Using design elements and results from this study, as well as some previous work, I will share some thoughts on how (not) to empirically test queuing theory.

Brief profile: Mirko Kremer is Professor of Supply Chain Management at the Frankfurt School of Finance & Management since July 2014. He holds a Ph.D. from the University of Mannheim (2008). Before joining Frankfurt School, he was a faculty member at the Pennsylvania State University.His research is on the impact of managerial and customer (mis)behavior on the performance and design of Supply Chains, with an emphasis on micro-behavioral foundations of inventory management, sales forecasting, and service systems. His research was published in Management Science, Manufacturing & Service Operations Management, Operations Research and Production and Operations Management. He serves as a department editor for the Production and Operations Management Journal and associate editor for Operations Research.At Frankfurt School, Mirko teaches Operations Management, Supply Chain Strategy, and Quantitative Decision Modelling. He has previously taught similar courses at INSEAD, London Business School, and the Kellogg School of Management.

Jason Shachat, Professor of Experimental Economics, Durham University

Title: Suggested versus Extended Gifts: How Alternative Market Institutions Mitigate Moral Hazard

Abstract: Gift exchange can partially mitigate supply-side moral hazard, even in anonymous market interactions. In a market where quality is not fully contractable, the amount that a price exceeds the market-clearing price for the lowest quality is a gift from the buyer. We show that the gift formation process, inextricably linked with a market institution's price formation process, greatly influences the size and effectiveness of the gift.  When the market institution dictates prices are formed by bids posted by buyers, the gift is extended to the seller. When the market institution dictates prices are formed by offers posted by sellers, the gift is suggested by the seller. We conjecture that extended gifts do not instill as strong a concern for the material welfare of the other party as suggested gifts. We show in experiments that this effect is quite profound in both monopsonist and thick markets. Posted-offer markets generate higher prices, and in turn larger gifts, and higher levels of product quality than posted-bid ones. In addition, the posted-offer institution generates a higher quality given the price, rather than simply generating higher prices. Both sides of the market obtain higher payoffs under posted-offer institutions.

Brief profile: Jason is a Professor of Experimental Economics at Durham University. Prior to joining Durham in 2014, Jason held appointments at University of California – San Diego, National University of Singapore, Xiamen University, and was a research scientist at the IBM TJ Watson Research Lab. He received his B.S. in Mathematical Economics from Tulane University and his PhD. in Economics from the University of Arizona. Jason researches in the areas of experimental economics, behavioural game theory, behavioural operations management, asset markets, and auctions. International academic journals such as Management Science, Marketing Science, Journal of Economic Theory, Games and Economic Behavior, and others have published his papers.

四 、會議學術委員會和組織委員會成員（見附錄）

五、會議日程

六、會議重要時間

1. 在線注冊（包括提交摘要（如參評優秀論文，則需要提交全文））等信息，請掃描下方二維碼，點擊填寫或查看相關信息。

2. 會議報到時間：2023年12月15日

3. 大會日期：2023年12月16−17日

七、會議注冊費

本次會議對參會者收取注冊費（含會務費，資料費），交通費、食宿費自理。

會務費标準：

會員：教師：1800元；研究生：1200元。

非會員：教師：2250元；研究生：1500元。

如果在2023年11月19日之前注冊繳費，享受早鳥價：

會員：教師：1500元，研究生：1000元。

非會員：教師：1875元；研究生：1250元。

會務費繳納方式：請掃碼下方二維碼支付（僅限微信）

八、優秀論文評選

本次會議将設立“學生優秀論文”和“青年教師優秀研究”，學術委員會将從參評的（全文）優秀論文中評選出優秀論文，頒發優秀論文證書，并設立優秀論文報告專場。其中，學生優秀論文的參評對象為在讀研究生；青年教師優秀的參評對象為35周歲以下的青年教師（1989年1月1日後生）。

九、酒店預定

1. 酒店名稱：無錫希爾頓逸林酒店，☯⚜☯：無錫市新吳區高浪路19号

聯系人：王宏，聯系電話：18151518255

2. 酒店名稱：無錫千禧大酒店，☯⚜☯：江蘇省無錫市新吳區長江路11号

聯系人：王丹，聯系電話15251615131

3. 房間價格：380元單早，460元雙早

十、會議聯系方式

1. 會議聯系郵箱：bom2023@jiangnan.edu.cn

2. 會議微信群：2023BOM 無錫1群（邀請進群，通過電話13511656680⚜⭐〰✝微信号添加）

3. 會務秘書：韓曉東，13511656680 蔡英成，15298420132

徐  昉，13951588385 徐  磊，15861662688

4. 聯系人：

趙曉波教授（清華大學），xbzhao@tsinghua.edu.cn

崔海濤教授（明尼蘇達大學），tcui@umn.edu

浦徐進教授（菠菜担保平台官网），puxj@jiangnan.edu.cn

5. 聯系☯⚜☯：江蘇省無錫市蠡湖大道1800号菠菜担保平台官网 

郵編：214122

我們真誠地邀請您，期盼并歡迎您的到來!

菠菜担保平台官网

2023年12月13日

附錄：

學術委員會 （Academic Committee） （排名不分先後）：

組織委員會 （Organizing Committee） （排名不分先後）：